A “C” of Change

What’s in a name? Everything.

Your company name becomes your brand. It defines who you are, therefore important to put a lot of thought into one before choosing a name.

The name of our company, C Change Consulting, is a slight play on words, with the letter “C” substituted for the word “Sea”. So instead of “Sea Change”, we have “C Change”. What is a “sea change” and how does it apply to business? “Sea Change” is a term often used to mean significant transformation. The term’s roots can be derived from Shakespeare’s “The Tempest:”

Full fathom five thy father lies:
Of his bones are coral made:
Those are pearls that were his eyes:
Nothing of him that doth fade
But doth suffer a sea-change
Into something rich and strange.

As your business goes through its various stages of growth, it must transform itself. To survive — and thrive — you must transform the business for its next phase of growth.